Portfolio
anne-sophie
duthion
BRANDing & positioning
Hello. I am a brand & communications expert.
I have spent twelve years helping innovative companies craft or elevate their branding and infuse their positioning consistently both internally and externally.
As an entrepreneur myself, I have worked with technology, beauty, fashion, luxury, e-commerce, retail, F&B and web3 companies.
I am also the author of the chapter on the "Grand Magasin" in the book "Luxe & Résilience", directed by Eric Briones and prefaced by Giorgio Armani.
Familiar with fast-paced, transformational environments, such as post-acquisitions, I can help structure scale-ups or corporate departments into energetic, vibrant brands connected to their target audiences.
B2C, B2B, corporate and internal communications are my playground.
YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOUR COMPANY WHEN YOU ARE NOT IN THE ROOM. JEFF BEZOS.
Rebranding & "glamouri-zation"
I helped Treatwell give birth to a colorful and distinctive new brand platform during the rebranding from Wahanda to Treatwell.
Reporting to the EU Marketing Director, I led the " glamourization " of Lenovo through bold influencer strategies, from strategic planning to the deployment of the "Lenovo Spot".
At Galeries Lafayette Group, I led the elevation of the Lafayette Plug & Play brand to be more in line with business directions.
Brand design
Within the Galeries Lafayette group, I led and oversaw the development of a new brand, "Lafayette Brand Booster", a new startup accelerator for DNVBs operated by the GL group.
As co-founder of Artorus (blockchain-based services), I led the development of the brand platform, from positioning to visual identity, tone of voice, storytelling, etc.
360° Advertising campaigns
After Treatwell's rebranding, I led the concept and deployment of the new brand platform through energetic and consistent OOH and digital campaigns, managing budgets, coaching teams and agencies, and monitoring the brand.
At Gleeden, I achieved the development of bold ad campaigns in a controversial environment, by crafting a brand relying on simple pillars like humor and interactions.
Experiential, digital & print materials
let’s talk about your internal and external clients.
not about you.
Contact
